Pay-per-click (PPC) is a service used by organizations to drive traffic to their landing pages by running paid ads on the web. This strategy is used to bring in visitors without interfering with the organic traffic. Ads on the web are a great way to reach out to millions of people worldwide. Many people refer to PPC as the Cost-per-Click (CPC) model, in which they have to pay a small fee to the ad holder or publisher in exchange for the services provided. The pay-per-click model is primarily provided by search engines (e.g., Google and Bing) and many social media advertising platforms, the most popular of which are Facebook Ads, Twitter Ads and LinkedIn Ads.
What will You Learn in this PPC Marketing and Advertising Course?
In our curriculum, learners will get acquainted with the fundamentals of Google Adwords and PPC, which they will use further to find the best keywords for advertisements, campaign optimization, remarketing, bidding options and more. Dive into the deeper details of targeting the niche audience, selecting the appropriate keywords, writing a compelling ad copy, and optimising the campaign over time to improve its performance.
Taking the help of tools, this Google Ads and Pay-Per-Click Certified Course will take you through effective yet efficient ad campaign planning and management. Every learner at Ubuy Academy will be able to measure the success of each campaign by calculating each ad spend and also keep a track of consumer shopping habits.
The detailed syllabus of our certified PPC course is as follows -
Location Targeting and Bidding Options
Ads Tracking and Measurement
Strategic PPC Audience Targeting